Everything I Wish I Knew About VA Pricing
Your stomach drops when someone asks what you charge. You say the number, then hear yourself add a "but" before they've had a chance to respond.
Pricing stirs up fear, comparison and sometimes a little guilt. It's also one of the most strategic levers in your business, which makes it a conversation worth hearing again.
This is part one of the Seed to Success summer replay series, where host Adrienne Donnelly brings back conversations that are well worth a second listen. Adrienne shares the story of the $35 an hour rate she quoted her very first client almost 10 years ago, and what she'd do differently now. She also offers practical ways to add some science to your rates, make price increases feel logical and talk about your pricing with confidence.
You'll hear about
- What "you're too expensive" really says about your positioning
- How to add some science to your rates
- Why regular client reviews make price increases feel logical
- The discovery call shift that had leads saying yes on the spot
- Where Adrienne lands on working for free for testimonials
Wherever your pricing sits right now, you can start from there. Back yourself, use the tools available to you and get good advice along the way. The right clients are out there, and pricing confidence builds with every conversation.
Timestamps
00:00 Introduction
04:37 When someone says you're too expensive
06:57 How to calculate your pricing properly
10:51 Raising your rates with existing clients
14:26 Pricing confidence and working for free
Resources and Links
Connect with Adrienne & the Seed Community:
Website: www.seedvirtualassistants.com.au
Instagram: @seedvirtualassistants
Facebook Group: Seed VA - Australian Virtual Assistant Community
Learn more about the Inner Circle: www.seedvirtualassistants.com.au/innercircle
Grab the Base Rate Calculator spreadsheet here
Listen to the episode with TahnƩe Sanders here
If this episode made you feel a little less alone or gave you something to think about, share it with a fellow business bestie. And don't forget to subscribe so you never miss what's new on Seed to Success.
